I am an enthusiastic sport management professional and event manager with over 10 years experience.
Born in Germany, I travelled the world continuously from when I was just a small child until age 27. I Explored various countries such as America, Spain, Portugal, Canada, Fiji and more. As I was often left to my own devices, I learnt problem solving, resilience, independence and a high level of organisational skills. Aotearoa has been my home since 2013 and I am now based in beautiful Cambridge with my daughter.
My career in sport and event management is a decade-long journey rooted in a passion for community and efficient planning, evolving from grassroots volunteer work to leading national-level events.
It all started with managing social touch teams in Wellington, which quickly led to formal roles coordinating operations for two Kids Football Franchise locations and serving as a Module Coordinator for Total Touch and a Club Administrator for Floorball Wellington. These roles solidified my enjoyment of sport management and event logistics and demonstrated a clear progression in responsibility.
After balancing various event jobs while studying the Bachelor of Sport and Recreation, I gained valuable insight into the sport industry during my role in support and onboarding for the Club Management Software company, Friendly Manager. I have been operating as a self-employed specialist since 2022, with my career highlight being the Event Manager for the 2025 Artistic Swimming Nationals and Oceania Open.
My Skills
- Expertise in event management from concept to completion
- Resilience and flexibility to manage changing priorities and unexpected challenges
- Effective conflict management in demanding environments
- Competition and referee management
- Knowledge and understanding of the New Zealand sport landscape
- Volunteer recruitment, rostering, collaboration and motivation
- Proven communication and interpersonal skills and the ability to build positive relationships
- Strong organisational and planning abilities, with an eye for detail and streamlining processes
- Hands-on, proactive, and confident leading on-site operations
- Technologically savvy with success in building and maintaining websites and social media, developing databases and spreadsheets
- Highly effective collaborator
- Experienced leader with a solution focused and human centered approach
Relevant experience and education
education and volunteering
- 2025 | Women in Leadership Programme | NZ Football
- 2024 | Project Management Fundamentals | World Aquatics
- 2022 | Certificate in Xero | The Career Academy
- 2019-2020 | Bachelor of Sport and Recreation (partially complete) | Toi Ohomai Tauranga
- 2017 | Papers in Business Communication and Marketing | Massey University
- 2026 | Senior Women's Coordinator | Cambridge Football Club
- 2023 | Media and Broadcast Operations | FIFA Women's World Cup
2022- Ongoing
Client: Artistic Swimming NZ
National Administrator and Event Coordinator
This role includes providing comprehensive operational and governance support, serving as a critical resource for effective organizational function. My core services span strategic areas, including full-cycle event management, administrative process optimization, and governance assistance. A key component of this role involves establishing and maintaining positive relationships with volunteer-run boards, clubs and events. I spearheaded the end-to-end planning and execution of the 2025 regional competitions, as well as NZ Nationals and Oceania Open. Additionally, I manage year-round squad camps, meticulously handling all billing, bookings, communications, and scheduling. My commitment to operational excellence ensure seamless event operations, demonstrated by my ability to swiftly resolve technical and volunteer staffing issues and maintain a calm, professional demeanour, ultimately delivering positive spectator and participant experiences across all hosted events, from initial setup through to post-event financial reconciliation.
2022- 2023
Client: Papamoa Football Club
Sport Management Support
Responsible for modernising the club's digital infrastructure for a fixed term. This involved driving the successful integration and adoption of the Friendly Manager platform across all relevant club processes, updating the club website and streamlining general member management.
2020-2022
Friendly Manager, Tauranga
Customer Support and Onboarding Specialist
Served as the primary contact for various customers from sporting organisations, handling inquiries and resolving issues through various communication channels. Facilitated client onboarding for sports management software and training new support staff. Collaborated across teams to meet customer needs and guided club administrators on internal structures and fee management. Managed multiple customer service tasks while attending daily internal and external meetings. Frequently entrusted with leading company projects. Proactively enhanced support team performance by introducing new processes and technology. Led the support integration of the COVID-19 vaccine tracker for New Zealand Football. Directed the office relocation project and coordinated team logistics. Initiated and implemented ClickUp project management software, training staff and ensuring adherence to new workflows. Organised company events, including the annual Christmas party and regular team-building activities.
2019-2020
Toi Ohomai Institute of Technology, Tauranga
Student Ambassador (Events)
Supported student events, including graduation and community outreach initiatives. Engaged with the public, assisted with event setup and breakdown, and promoted student participation.
2019-2020
Sidekicker, Tauranga
Event Assistant
Provided hospitality services at major entertainment events, ensuring high customer service and guest satisfaction standards.
2019
Tauranga Youth Development, Tauranga
Event Site Manager
Successfully managed the Youth Space of the New Year’s Eve family event at Papamoa, demonstrating strong leadership by effectively overseeing a team of five staff members. Collaborated closely with the event manager and security company to ensure seamless execution and adherence to event protocols.
2016-2018
Wellington Floorball Club, Wellington
Club Administrator
Reported to the club secretary and committee. Responsible for a range of administration tasks for a club of 1,000+ players of all ages across multiple leagues, from school children through to adults. Organised and planned competitive and social leagues, managed registrations and club member communications, organised tournaments, completed administration duties, managed game schedules and organised club events. First point of contact for the club and promoted the sport to schools and the wider community. Built a new website for the club which improved public and member communications. Sourced and implemented a new management software and database which streamlined member and competition administration processes. Worked from home as a contractor.
2015-2016
Jim Beam Homegrown Festival, Wellington
Ticketing Manager
Assisted event managers to ensure the 2015 and 2016 events ran successfully. Oversaw and directed a team of 10+ staff, worked closely with security, managed ticketing procedures, resolved issues to ensure the day ran smoothly, implemented security and safety policies and effectively communicated with those attending. Effective in supporting the team and ensuring they were allocated to appropriate tasks Successfully and quickly took decisive action to resolve issues arising
2015-2016
Total Touch, Wellington
Module Coordinator
Led the set up and operation of competitive and social leagues for 60+ teams. Prepared referee rosters, arranged logistics for game nights and managed communication with managers, teams and referees. Ensured leagues were well organised and effective and timely communication with all stakeholders was in place. Made sure teams and referees followed the timeline and successfully resolved conflicts
2014-2016
Little Dribblers, Wellington
Manager of Grounds
Managed venues for pre-school football activities, supervised and helped junior coaches and managed communication with children and their parents. Handled minor financial transactions. Collaborated with the business owner to ensure game days ran smoothly.
2014-2018
Rockland Creative Music Centre, Wellington
Administrator
Managed a range of administrative duties, including marketing, client communication, bookings, website development, website maintenance, and accounting tasks. Developed the website for the business, ensured efficient administration processes were in place and consistently delivered a high standard of service to customers